World Water Day 2013
International World Water Day is held annually on March 22nd, and is a public awareness day aimed to highlight the need to conserve and protect fresh water supplies. The first World Water Day was held in 1993, after it was recommend during the 1992 UN Conference on Environment and Development (UNCED), and has run each year since.
Each year there is a different theme for World Water Day, with 2013's being part of the 'International Year of Water Cooperation'.
The aim of 2013 is to help raise awareness around the potential for greater access to water through international cooperation. Over 200 water treaties have been negotiated over the last 50 years, with many of them remaining in operation even during armed conflict between countries, and there is the potential to make an even greater difference through continued cooperation.
As stated on the UN's website; "Water more often unites than divides people and societies".
What this means to us
As a bathroom retailer we supply thousands of bathroom suites per month, and we take water consumption seriously.
Here in the UK and in many countries we benefit from constant access to fresh water, and it is important that we use our resources responsibly. Many people take water for granted which can result in substantial wastage every day, and we have committed to doing our bit to help educate people about water consumption in the run up to World Water Day 2013.
Our first annual Water Usage Survey
In early 2013, Bathshop321 launched our very first annual Water Usage Survey.
We contacted a section of our customer base, as well as some of the general public, and asked a few simple questions about water usage habits in the home. The aim of the survey was to understand how people treat water consumption in the home, and to identify areas where water wastage could be reduced.
In total, we surveyed 508 people, and some of the key highlights can be found below.
Which do you use more frequently? (shower vs. bath)
Of the 508 participants in the study, 434 (or 85%) take a shower more frequently than a bath. This statistic wasn't very surprising, with showers typically being much quicker than taking a bath. It was also encouraging to see so many shower advocates, as a short shower can typically save around 50 litres of the water.
Shower vs. Bath Statistics
- 85% of people prefer to take a shower (434 of 508 surveyed) -
- 15% of people prefer to take a bath (74 of 508 surveyed) -
How long does your shower last on average?
Delving further into the study, we asked the 434 people who prefered taking a shower how long they spent on average. 5 minutes should be an ideal amount of time spent in the shower to help conserve water, and it was perhaps surprising to see that 50% (218) of the participants actually take longer than 5 minutes (with some even taking 20 minutes or more).
Average Time in the Shower (Statistics)
- The average amount of time spent in the shower was 8 minutes -
- 50% of people spend 5 minutes or less in the shower (218 of 434) -
- 39% of people spend 6-10 minutes in the shower (170 of 434) -
- 8% of people spend 11-19 minutes in the shower (34 of 434) -
- 3% of people spend 20 minutes or more in the shower (21 of 434) -
How long do you run your bath for on average?
Running a full bath uses an average of 80 litres of water each time, and this can be minimised significantly by running the water for no more than 9 minutes. Of the 74 survey participants that preferred a bath to a shower, 76% ran the bath for 10 minutes or less, which is extremely encouraging to see. Worryingly, however, was that 11% of participants spent 20 minutes or more running their bath. This may be down to tap pressure, but in typical circumstances this will lead to significant water wastage.
Average Time Running a Bath (Statistics)
- The average amount of time spent running a bath was 9 minutes -
- 30% of people spend 5 minutes or less running a bath (22 of 74) -
- 46% of people spend 6-10 minutes running a bath (34 of 74) -
- 13% of people spend 11-19 minutes running a bath (10 of 74) -
- 11% of people spend 20 minutes or more running a bath (8 of 74) -
What we can take from this
One of the great things we can take from our 2013 Water Usage Survey is that people are being relatively water conscious when it comes to showering and bathing in the home.
Although the average time spent in the shower was found to be 8 minutes, this is still relatively close to the 5 minute mark in which water consumption is kept to a minimum. Of the participants that preferred to take a bath, the average time spent filling the tub was no more than the recommend maximum of 9 minutes.
Next year we will be expanding on our survey to incorporate more questions, and we'll also be opening it out to the wider public to get involved at a larger scale. Email firstname.lastname@example.org with any questions.
To contribute further to our campaign to help educate people about their water consumption habits, Bathshop321 are taking a number of actions this World Water Day to help homes and local communities save more water.
Free eco products to local communities
The 2013 theme for World Water Day is 'Cooperation', and we aim to cooperate with local communities in our area to help save water in centres in which it is being used on a regular basis.
We are looking for community centres in the North West of England to come forward and contact us*, as we would like to offer completely free eco shower heads. For details, please contact email@example.com.
10% off water saving products for households
Eco-friendly bathroom products can help to make a substantial water saving in the home. As a bathroom retailer, we stock many products that can help to keep water wastage to a minimum, and we're hoping to encourage our customers to purchase these over our other ranges by offering a 10% discount on any eco products - including on our water saving bathroom taps.
Are you planning to get involved and help spread the word this World Water Day?
Let us know on Facebook or Twitter, and be sure to use the #worldwaterday hashtag!
* Limited to the first 10 community centres that contact us.